Packaging
Color informs, identifies, carries meaning. It plays a key role in merchandising. Nacarat helps you audit your color landscape and those of your competitors, then design your packaging color scheme. And we don’t stop there. We also take care of the graphics and formal design.
We prioritize consistency with your positioning and readability.
Example: Hagerty
Hagerty develops specific care products for precious objects: jewelry, watches, silverware and textiles. This Swiss brand hired us to create all of its packaging for its two flagship product lines: the White Line for supermarkets and the Black Line for retailers.
- Study of competitors and brand values.
- Design of 5 graphic guidelines
- Design of the color charter for packaging
- Design of the graphic charter for packaging
- Graphic creation for all White Line packaging – general public, and premium Black Line packaging